Ongoing growth
Launching a new website is only the first step of running a successful solution. It must be maintained, hosted, and also enhanced based on customer usage, and industry changes. In short, it must evolve.
Using on and off-site analytics, we're able to identify successful areas of the site, and also areas in need of more care. With a member-run site this can be tricky as there are a large number of editors, each with their own take on how the site should communicate!
We have recently identified areas of the site that are performing better than the club thought, and these will now be enhanced to help drive more traffic, and turn that traffic into engagement and ultimately conversions.
The story continues...