The Virtual Tour provides prospective University of Reading students the ability to explore the benefits and features of the campuses, studies and student life using immersive 360° video and 360° photography.

Ranked in the top 200 universities worldwide

The University of Reading is a global university that enjoys a world-class reputation for teaching, research and enterprise.

  • Digital Strategy
  • User Experience Design
  • Digital Marketing
  • Brand Storytelling

Virtual Tour brief

To help drive student recruitment, the Virtual Tour was created to:

  • Engage with both domestic and international prospective students throughout the various stages of recruitment
  • Showcase the award-winning campuses and student facilities through an immersive, 360º video experience
  • Raise awareness of the University’s ranking and reputation through a new and emerging digital technology
The Brief

Alluring and informative digital guide

Through the use of cutting edge photographic and VR technology, we developed a promotional tour that enables prospective students to digitally experience the vast Reading campus from wherever they are in the world.

Solution

Multimedia hotspots to inform and engage

The tour buildings, schools and green spaces across the fantastic campuses include interactive hotspots that that allows students to learn more about the location using video, imagery and text.

Multimedia hotspots to inform and engage

Driving student recruitment

As the interactive virtual tour showcases 52 locations across 2 campuses, the virtual tour is an invaluable student recruitment tool and used at higher education fairs worldwide.

Driving student recruitment

Virtual Reality headset ready!

The tour can be explored easily and enjoyably using Virtual Reality (VR) headsets such as Google Cardboard as well as desktop, tablet and mobile devices.

We also produced a complementary 360˚ video so that students could experience the open day virtually.

Virtual Reality headset ready!

LIMITLESS brand building

To enhance the University ranking and status within higher education, the virtual tour uses bold colours and compelling photography to make the University of Reading stand out from the competition. These elements promote the LIMITLESS brand identity as it communicates optimism, forward thinking and open to new possibilities.

LIMITLESS brand building

Social media chatter

Tour elements can easily be shared across all popular social media platforms to create talking points using original content.

Social media chatter

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