Member engagement improves by more than 39%

IFNH membership and communication hub delivers continuing member value and satisfaction

World class food chain research and expertise

The Institute for Food, Nutrition and Health (IFNH) brings together the University of Reading’s world-leading expertise in food, nutrition, agriculture, health and the environment to understand how improvements in food production, processing and nutrition can help deliver better diets and health.

Services

  • Digital Strategy
  • User Experience Design
  • Membership
  • Wordpress

The membership website needed to help IFNH:

  • Communicate news, events, projects, case studies and publications to IFNH members, academic partners, research organisations, charities and industry partners
  • ​Recruit new members and engage with existing members
  • Act as a portal for all related news, publications and resources 
The Brief
Solution

Greater member satisfaction, proven by hard numbers

39%

increase in

user engagement levels

100%

increase in

new members

200%

increase in

search traffic

Secure members area

Members register online and once approved can access members only content including documents, files and other resources.

Secure members area

The latest publications

IFNH members produce a vast range of material including peer reviewed scientific papers, position papers and project reports, and the site brings these together.

To ensure that members are kept up to date with the latest food science research the University of Reading’s Central Archive populates the IFNH website publications area in real time.

To make content easy to find and digest, the website organises project and case study content across the themes of Food Chain Sustainability, Food Processing, Cardiometabolic Health, Brain Health, Gut Health and Behaviour & Consumer Trust.
 

The latest publications

Intuitive search

The super quick website search aids content discovery by suggesting results as the user types in real time and organising search results by content type.

Intuitive search

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