We incorporated the new brand identity of "The MERL" whilst paying homage to the University of Reading "Limitless" branding. We accomplished this by combining colour, fonts and motifs from the new MERL logo with colours from the "Limitless" design guidelines.
Collections and objects
The "Discover" section of the website allows users to filter a selection of the museums objects by a diverse range of themes and categories. The featured objects include detailed information, along with a multimedia gallery; providing users with a taste of the history available within the museum.